Community Profiles
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Individual Profile:
Chris Lund
New Zealand
(Human Resources)
Fav URL(s):
http://www.google.co.nz, http://www.nzherald.co.nz, http://en.wikipedia.org/wiki/Main_PageLovemarks:
YMCA Marathon Club, University of Auckland, Department of Conservation, New Zealand, United States Presidential Election, Barack Obama, Peter's of Kensington, Scenic Cellars, Prohibition. -
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The name had to stay
Starship Children's Hospital
07 January 2004
This hospital is embraced by all New Zealanders as a special place for our children when they are fighting for a healthy life. Starship is a place were children know they are going to be looked after in a safe and secure environment. The Board of Auckland Hospital tried to change the name of our Childrens Hospital only to discover the power of the people, the power of their customers was so strong that the name Starship had to stay. It was a true Lovemark.
On meeting a Kiwi
New Zealand Edge
14 July 2004
The edge is creative, the edge is exciting, the edge is where we make a decision. The New Zealand Edge gives all those at the centre of their universe a reason to travel. The message is simple; leave your day-to-day routine and venture to a place were a silver fern framed in blue and green highlights a land that is itself a Lovemark. New Zealanders discover their country on leaving for the hub of Europe or America. Our visitors discover New Zealand on meeting a Kiwi.
A place where stories are made
Savoy Hotel
13 August 2004
The Savoy of London is what all hoteliers aspire and all travelers’ desire. A place where stories are made and deals are set. You are known before you arrive and farewelled as a friend. The Savoy is so much yet from the street it is just another building on the Strand but like so many of us it's what’s inside that counts.
Consistency + individuality
Lone Star
13 August 2004
As a traveller I am often on my own. Finding a place to eat without feeling alone was a challenge until I found Lone Star. A restaurant franchise offering a warm atmosphere with staff focused on looking after you. Lone Star has combined quality with quantity kicking nouvelle cuisine into touch and the casual diner into a regular. The key is consistency and whilst they are all the same their individuality is within their staff.
Part of the experience
Australia Zoo, Queensland
09 September 2004
Whilst one arrives with the perception that Steve Irwin will be wrestling crocodiles you certainly do not leave disappointed he is not. The place is immaculate and as you walk around you feel so much part of the experience as you stroke the backs of koala, kangaroo, crocodile and snake. This is an interactive zoo that Steve and his team have turned into a unique and fun filled tourist attraction for all ages. The staff greet you with a smile and remember you as you wander amoungst the animals of Australia. To experience Australia Zoo is to sit in their Crocoseum, and like the Colloseum it is a place of colour and action.
A new home to inspire
University of Auckland
27 December 2007
I have discovered the excitment of learning and the adrenaline rush of knowledge within the University of Aucklands Graduate School of Enterprise. Set within the CBD the School has a new home to inspire more business people to visualise a clearer direction for their companies through education.
A place where we can come together
Department of Conservation, New Zealand
01 January 2008
Our privately owned holiday parks where families can come together to enjoy the summer holidays are fast becoming the goldmines of the property developer so it is great that within New Zealand we have land available for recreation only. The DOC camp sites are within these lands, are owned by the people of New Zealand (Kiwis) and are nestled along our golden beaches, sparkling rivers, crystal clear lakes and towering mountains. The DOC campsites are a Lovemark as they are creating a place where we can all come together to experience New Zealand under canvas.
A great human being
Sir Edmund Hillary
22 January 2008
Today (Tuesday 22 January 2008) Sir Ed is layed to rest with a State Funeral in recognistion of our most famous Kiwi. This morning, the son of Sherpa Tenzing Norgay said of Sir Ed, "A simple man who was a great human being".
A love affair with the pageantry
United States Presidential Election
04 February 2008
As a New Zealander looking in on the 2008 USA Presidential Election, it would seem Americans have a love affair with the pageantry - the 'one-liners', the endorsements, the passion, everyone has an opinion, Super Tuesday and the millions invested in bringing the First Lady or the first African-American to the White House. Certainly us Kiwis are fascinated by 'The Race' and perhaps a little envious you can elect your leader. What is fascinating is not Republican or Democrat but will the next President of the United States be Obama or Clinton?
Capturing the hearts and minds of America
Barack Obama
14 February 2008
An article in The New Zealand Herald (Wednesday, 13 Jan 08) captured very clearly how we see a person who is quickly becoming the front contender for the Democrats 2008 Presidential nomination and why he is becoming a Lovemark. “Obama has charisma, the ability to inspire people and general likeability. He has a calm, authorative, here's-the-deal manner that inspires confidence. His electrifying speechifying - in a easy-on-the-ear baritone - is without peer. He makes people feel good ... and feel good about voting for him”. Obama’s line of “change we can believe in” is capturing the hearts and minds of the American people and creating a great race for the White House.
Engaged New Zealanders
WORLD
03 March 2008
From ‘The Edge’ comes WORLD, a company who makes a statement through their fashion. But through their owners' (Francis and Denise) passion, openness and determination, they have engaged New Zealanders in their journey.
Unique and creative
Peter's of Kensington
25 April 2008
Located in Sydney is Peter's of Kensington, a store you could drive by or jog past if you were unaware of what opens up to you on walking in. The facade is old, the foyer is cluttered and the small door is guarded by a burly bloke. Peters is a Lovemark through its uniqueness and creative approach to selling quality homeware, glassware, cookware and dinnerware; essentially any wares for the home. The floors are an array of merchandise; the aisles are a buzz with an enthused collective of global shoppers and the checkout is based on your bargains being gift wrapped or placed in a large pink bag.
Our main Lovemark
All Blacks
18 August 2008
The All Blacks and the Wallabies have forever fought and now the coaches will for ever duel as now it is Kiwi against Kiwi. Far from dampening the love affair we have with rugby, the New Zealand Rugby Union for their controversial foresight has further embedded our main team as our main Lovemark. From the moment the team focuses on the opposing team with the Haka the analysis begins on a debate that has never finished. Whilst the All Blacks can only be seen live on pay for view or at the ground; we still have a psyche that puts our main team on a pedestal and our coach on a knife edge.
Brings you home
Air New Zealand
18 August 2008
Air New Zealand, the airline that takes you from the edge as a traveller and brings you home as a storyteller. I am not a keen flyer preferring to materialise at the destination than sitting waiting to arrive, however, I do have to give recognition to how Air New Zealand does make the less keen more willing. The Airlines Lounge is Koru and from stepping into this hospitality to watching the latest movie on a Trans Tasman or guessing the answers to Kiwiana, on our domestic routes, the Air New Zealand team does make a significant and welcome difference.
The power of Google
Google
24 September 2008
Through necessity I need a diverse range of information, and through utilising the number one Internet search engine I discovered the power of Google lies not in what it knows but how easily their information is shared.
A great Kiwi bloke
Contiki Holidays
20 October 2008
A couple of months ago whilst flying from Christchurch to Auckland, New Zealand, a gentleman sat next to me. He was, from the moment you met him, a person who [you knew] had made a difference; a person with a story to tell. A story many people want to hear but a story he tells with modesty. He tells a story of a young person in London wanting to tour Europe on 25 English pounds and finding others who are just as interested. So he organises a van and off he sets on a journey that would open up the door of life to many Kiwis and Aussies travelling to the UK on their overseas experience (OE). Whilst I lived in London I never travelled on Contiki but I certainly heard all the stories so it was a privilege to discover the person next to me was John Anderson; the person who gave so many their first overseas experience; and before the Aussies claim him as theirs, John is a great Kiwi bloke.
All one can say is WOW
Scenic Cellars
26 May 2009
I, like so many of us, have wined and dined in many restaurants and discovered the frustration that the staff could have done better. I have long wanted to attend one of the three themed dinners in the cellar of Scenic Cellars; a wine store in Taupo. The experience exceeded my expectations and that of my guests; as we were greeted with champagne, entertained by Mama (it was an Italian theme), and washed down with chiantis and Pecorinos we were feted on courses of risotto and venison to name but a couple of the numerous dishes. We sat at a long table with 60 others and all one can say is WOW what a night. We will be back and I know, even though my expectations are now through the cellars ceiling, they will make it a night to remember. As an aside the wine is from all arcs of the globe and they have an excellent mail order for those wanting to enjoy wine that needs time in a cellar.
Simply a superb night out
Prohibition
18 July 2009
Prohibition and one thinks of Al Capone visiting a guarded entrance hiding an opulent, exotic ambience of cocktails, intrigue, laundered money and pinstripe suits; and when one arrives at the Prohibition restaurant you walk into those times. The restaurant, 20 months in the making, has been developed to capture the time and no expense has been spared in creating the impression you will be dining with gangsters and high society. The shades are hung low, the tables are tassel clothed, the chairs are red padded, the toilets are hand beaten copper, the telephones are hand cranked, the glasses are rock crystal; and when combined with attentive service and delectable food you simply have a superb night out.
What a brand!
YMCA Marathon Club
04 August 2009
Why M See A, what a tune, what a brand! For the young men and women who travel the globe, it is a secure place to stay, for the youth it is hope, for working parents it is a sanctuary during the school holidays, and for the seekers of fitness it is an opportunity to shed a few kilos. The latter is why I am a member of the YMCA Auckland Marathon Club; a club that organises its training around the Auckland and Rotorua marathons with an ethos based on the teachings of Arthur Lydiard. The YMCA Marathon Club is a Lovemark for me as it has taken me from 92 to 75 kilos, and from plus four to sub four marathons.
The brand is mighty
Vegemite
08 October 2009
The brand is mighty, the taste is unique, and the jar is an Australasian pantry icon. So why change it to ‘Vegemite iSnack2.0’? No reason and so said a chorus of voices and emails to Kraft. So why change it to ‘Vegemite Cheesybite’? Simply because when Kraft went back to the alternatives and asked which name promotes their new spreadable Vegemite best, 30,000 competition entries said ‘Vegemite Cheesybite’. Lovemarks to love bites and one is left wondering why have a cheesy bite when you have Vegemite; a Top 20 Lovemark?
Insanely vibrant
Melbourne
14 November 2009
On a network of trams, trains, taxis, buses, ferries and cycle lanes, Melbourne has created a well connected inner city where people ebb and flow to their place of business, home or entertainment. Within the inner city and hugging the Yarra River is South Bank, a place where the arts, the architecture, the Yarra-bankers, the singers, the night-lifers, the rowing eights, the runners and the city dwellers come together to form a place that is mad, silly, crazy and insanely vibrant. By developing the core to stimulate growth, by reversing the neglect of their river and by recognising people need a place that beats 24/7, Melbourne’s South Bank is uniquely inspiring, refreshing and welcoming.