Sustainability is the organizing principle around which all human activity will be structured, beginning now. As the evidence of climate change mounts, we will all begin facing our modern lives and their material requirements with an anxiety that may dwarf even that of the "nuclear generation." Some will turn to religion, some to mysticism, many to skepticism. But in our hearts, we will all embrace hope. Successful companies and communities will turn to hope and confidence in the ingenuity and beauty of humanity. The first to capture the essence of sustainability will be the brand to end all brands. We're all hippies now.
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In our hearts, we will all embrace hope.
Sustainability
23 August 2005
Sustainability is the organizing principle around which all human activity will be structured, beginning now. As the evidence of climate change mounts, we will all begin facing our modern lives and their material requirements with an anxiety that may dwarf even that of the "nuclear generation." Some will turn to religion, some to mysticism, many to skepticism. But in our hearts, we will all embrace hope. Successful companies and communities will turn to hope and confidence in the ingenuity and beauty of humanity. The first to capture the essence of sustainability will be the brand to end all brands. We're all hippies now.