Community Profiles

Individual Profile:

Margaret Nastasha Nolan

United Kingdom

(Marketing Communications Executive)

Comments:

• Innocent and playful times

  Hello Kitty

  03 August 2005

  I grew up on Hello Kitty when I lived in the Philippines and in Thailand as a child, and even bought the products when we went on trips to Japan and China. Thinking about it now it is strange how it did not seem to matter what language the details on some of the products were in, it was the image of the cat that made me want to buy it. The brand became a lifestyle then, and now it is a reminder of innocent and playful times. I guess that is why a lot of grown ups still love the brand.

• Sultry, individualistic, and adventurous

  Guess

  04 August 2005

  We bought only Guess jeans when we were kids back home in the Philippines, for some reason Levi was not pushed much in some South East Asian countries. I suppose that is when the love of the brand started, which later on became a form of loyalty. You can get jeans from anywhere, but the reason why I love Guess had a lot to do with the image it projected. It was sultry, individualistic, and adventurous, and it also seemed to cross beyond the boundary of the 'All American' image to something more international. I suppose I love it because I want to imagine myself with those kinds of qualities.