Community Profiles

Individual Profile:

Ioana Livia Croitoru

Romania

(Account Supervisor)

Comments:

• Without losing the magic

  Harry Potter

  29 October 2004

  Harry Potter is more than magic... it's a return to IMAGINATION. It is not a person or a story; it is a world which presents us different dimensions, different perspectives. It is a call to change the world into a paradise with a small stick, a big black hat and a funny smile; a fantastic journey that I never forget. It is a Lovemark!! It`s remarkable and incredible, in the same time, how so many people around the world think, perceive, react, feel... and love. Harry Potter became a great, smart brand in the true sense using extremely all the marketing, communication & sales tools without losing the magic of the story itself.

• All this is why...

  IKEA

  29 October 2004

  IKEA – a concept - a beautiful, funny, practical, imaginative, creative one (and an economic solution too). Ikea makes me feel free to become what I want to be. I can invent my house, discover a new style, travel into the future, keep trends, and so on. Ikea means no limits; it lets you turn your dreams into reality, because it is more than usual shopping, is it an experience. All this is why Ikea is my Lovemark.