Moleskine it's me and thousands of other people. It's never banal but it's simple. Moleskine is my brain made of paper... and my skin made of "Moleskine".
Ikea is the place where fantasy became reality and where adults became children! At Ikea's shop you can jump on the chairs, sleep in the beds, improve your Swedish, invent your house, find free pencils and leave your babies at the playfield...and it all fits in your car!
The pink island of happiness...early in the morning after the traffic jam, before work at Dunkin Donuts you can find a sweet world full of colors and with a great taste! I miss it much in Italy!
It was a dream for me to see Sydney Opera House since I was 4... when walking in the street I saw a little part of it hiding by the skyscrapers my heart started beating so fast... I could not believe it! Standing in front of the Opera House I thought I was living one of the best moments of my life... waiting to be there again I can just close my eyes and I see it.
It's one of the most famous wines in Italy. It's a symbol...with his great color red as passion and with an inimitable taste. It's grown in a place that looks like paradise...and it's also the most sexy thing I ever meet!
Sunday evening. It's a really strange moment after a really strange day, and in my life appears a new food: Sushi. Today sushi is my best friend. It has a great taste, it's fun and it's so beautiful. It's design food!It's a great Lovemark for me and my friends - when I eat Sushi it's an ace moment and an exact ritual.
I love Nutella, and I love that heaps of people around the world love it too. Nutella is from Turin in italy, and I'm so proud of it. It's the red line that runs between the childhood of millions of people around the world. If you were to host a huge Global party, Nutella would be essential ! Nutella is even featured in the Italian dictionary. It's not just a nutty spread, it's an institution!
For me Placebo reinvented the whole idea of what music actually is. Placebo have a sound like no other. It makes my heart pound, and my blood boil. They are just so totally different. With a sound such as theirs, sometimes its easy for me to forget that they are just mere human beings.
My biggest friend during the summer... Autan really is my only ally on those hot and crazy summer nights ! Without him I would spend the whole day after scratching myself. Which I think is even worse than the day after you get completely plastered. I can be confident that Autan will be effective against Mosquitoes anywhere.
Coca-Cola Light is just the inimitable Coca-Cola without the sense of guilt. Fabulous! You can have has much as you want and you will always feel fit and satisfied!
3 years ago: The first and the only time I met AA I was in Mexico and I fell in love. From 3 years ago untill now: I receive every single newsletter thinking that I would love to buy something but I would also love to go to the shop and try everything. I miss the clothes, but more than that I miss being in the shop thinking "Wow, I want to buy everything, I don't know what to do!". 1 week ago: finally the first AA in Italy opened and after work I was already in the shop, very exciting and I tried everything...but I am too fat for the stretch dress and for the trousers. I was a little bit dissappointed because I wanted something from AA, so I decided not to give up and I bought socks, a scarf, t-shirts and underwear. Thank you AA because you are also in Italy and I'm sure that one day, I'll find one dress that fits me!
Just one thing...when I drink Guinness I feel like when I was child, drinking the foam and after I have my absolutely unique mustaches exactly like my beloved grandfather!
It's the most important Australian addiction. I've been in Australia 2 times and both the times I had my Tim Tam pack every day, period. I absolutely don't know why, but if you go to the airport and ask to someone that is arriving in Australia what a Tim Tam is, they probably don't know. But if you ask the same question to them after 3 weeks, you can bet they have a pack with them!
We are going crazy! Now I can buy IKEA online, and if it's a beautiful day I can go to IKEA and spend my full day in the shop having fun. But if I'm lazy and it's raining and the city is stuck I can lay on my couch, buy IKEA and just wait for the delivery of my constuction toys...that's great!
You can think everything you want but H&M is the solution even if you live in Milan! In Milan, H&M shop is very close to Armani, Valentino, Dolce and Gabbana and others. They are great but they are not the solution...solution of what? Solution when it is Friday evening, it's 7 p.m. and you just finished work and you look not very fresh and beautiful and your spanking new boyfriend is coming to pick you up at 9 pm for a romantic dinner and a big party with all your friends that already know all your clothes and you really need a new great outfit...Go inside H&M and in 20 minutes you can get your solution without regret for your wallet!
During my holiday in Australia, I got in touch many times with Virgin: mobile, flights, Coke, music, etc. But normally I believe that young people like me start to be annoyed by huge companies, Mac style, so I didn't really care about Virgin. One day, in a small bookshop, I found the biography of Richard Branson and I literally fell in love! What makes Virgin different, fresh, always great and close to me is Richard Branson. He's never arrived, he's always ready to start again and he decided to help people realize their ideas and their passions. This is how he created Virgin. Read the book and soon you'll find your way and the energy to realize all your dreams!
Ok...just one more thing about Ikea: Mr Ikea's house it's all made by Ikea stuff (from a recent interview). That's loyalty to the customers! I love it.
This is real design. I mean: I'm 24 years old and money is not growing on the trees but I love design. Kartell is affordable design, design for everybody but it makes you feel exclusive. Coming back home in the evening and relaxing on the couch, reading a book with a Kartell light close to you makes me feel very special. I know that may sound a little bit too commercial, but I don't care. I only care if it is special for me and if it makes me feel special, and Kartell does all these things!
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My brain made of paper
Moleskine
11 October 2003
Moleskine it's me and thousands of other people. It's never banal but it's simple. Moleskine is my brain made of paper... and my skin made of "Moleskine".
A place where adults became children
IKEA
16 October 2003
Ikea is the place where fantasy became reality and where adults became children! At Ikea's shop you can jump on the chairs, sleep in the beds, improve your Swedish, invent your house, find free pencils and leave your babies at the playfield...and it all fits in your car!
Pink island of happiness
Dunkin Donuts
17 October 2003
The pink island of happiness...early in the morning after the traffic jam, before work at Dunkin Donuts you can find a sweet world full of colors and with a great taste! I miss it much in Italy!
Just close my eyes
Sydney Opera House
20 November 2003
It was a dream for me to see Sydney Opera House since I was 4... when walking in the street I saw a little part of it hiding by the skyscrapers my heart started beating so fast... I could not believe it! Standing in front of the Opera House I thought I was living one of the best moments of my life... waiting to be there again I can just close my eyes and I see it.
Grown in a place that looks like paradise
Brunello di Montalcino
02 December 2003
It's one of the most famous wines in Italy. It's a symbol...with his great color red as passion and with an inimitable taste. It's grown in a place that looks like paradise...and it's also the most sexy thing I ever meet!
A great Lovemark for me and my friends
Sushi
11 September 2004
Sunday evening. It's a really strange moment after a really strange day, and in my life appears a new food: Sushi. Today sushi is my best friend. It has a great taste, it's fun and it's so beautiful. It's design food!It's a great Lovemark for me and my friends - when I eat Sushi it's an ace moment and an exact ritual.
It's an institution
Nutella
15 February 2005
I love Nutella, and I love that heaps of people around the world love it too. Nutella is from Turin in italy, and I'm so proud of it. It's the red line that runs between the childhood of millions of people around the world. If you were to host a huge Global party, Nutella would be essential ! Nutella is even featured in the Italian dictionary. It's not just a nutty spread, it's an institution!
Sometimes I forget they are human
Placebo
19 February 2005
For me Placebo reinvented the whole idea of what music actually is. Placebo have a sound like no other. It makes my heart pound, and my blood boil. They are just so totally different. With a sound such as theirs, sometimes its easy for me to forget that they are just mere human beings.
My only ally on those hot and crazy summer nights
Autan
01 June 2005
My biggest friend during the summer... Autan really is my only ally on those hot and crazy summer nights ! Without him I would spend the whole day after scratching myself. Which I think is even worse than the day after you get completely plastered. I can be confident that Autan will be effective against Mosquitoes anywhere.
You can have has much as you want
Coca-Cola
29 May 2006
Coca-Cola Light is just the inimitable Coca-Cola without the sense of guilt. Fabulous! You can have has much as you want and you will always feel fit and satisfied!
Every night at your house
House MD
21 March 2007
Dr.House. The freedom of doing everything you want because you are the best and the people "can’t live" without you. Every night at your house.
Wow, I want to buy everything
American Apparel
29 February 2008
3 years ago: The first and the only time I met AA I was in Mexico and I fell in love. From 3 years ago untill now: I receive every single newsletter thinking that I would love to buy something but I would also love to go to the shop and try everything. I miss the clothes, but more than that I miss being in the shop thinking "Wow, I want to buy everything, I don't know what to do!". 1 week ago: finally the first AA in Italy opened and after work I was already in the shop, very exciting and I tried everything...but I am too fat for the stretch dress and for the trousers. I was a little bit dissappointed because I wanted something from AA, so I decided not to give up and I bought socks, a scarf, t-shirts and underwear. Thank you AA because you are also in Italy and I'm sure that one day, I'll find one dress that fits me!
Exactly like my beloved grandfather
Guinness
29 February 2008
Just one thing...when I drink Guinness I feel like when I was child, drinking the foam and after I have my absolutely unique mustaches exactly like my beloved grandfather!
My Tim Tam pack every day
Tim Tams
29 February 2008
It's the most important Australian addiction. I've been in Australia 2 times and both the times I had my Tim Tam pack every day, period. I absolutely don't know why, but if you go to the airport and ask to someone that is arriving in Australia what a Tim Tam is, they probably don't know. But if you ask the same question to them after 3 weeks, you can bet they have a pack with them!
Now I can buy IKEA online
IKEA
04 March 2008
We are going crazy! Now I can buy IKEA online, and if it's a beautiful day I can go to IKEA and spend my full day in the shop having fun. But if I'm lazy and it's raining and the city is stuck I can lay on my couch, buy IKEA and just wait for the delivery of my constuction toys...that's great!
The solution even if you live in Milan!
H & M
12 March 2008
You can think everything you want but H&M is the solution even if you live in Milan! In Milan, H&M shop is very close to Armani, Valentino, Dolce and Gabbana and others. They are great but they are not the solution...solution of what? Solution when it is Friday evening, it's 7 p.m. and you just finished work and you look not very fresh and beautiful and your spanking new boyfriend is coming to pick you up at 9 pm for a romantic dinner and a big party with all your friends that already know all your clothes and you really need a new great outfit...Go inside H&M and in 20 minutes you can get your solution without regret for your wallet!
Realize all your dreams!
Richard Branson
28 March 2008
During my holiday in Australia, I got in touch many times with Virgin: mobile, flights, Coke, music, etc. But normally I believe that young people like me start to be annoyed by huge companies, Mac style, so I didn't really care about Virgin. One day, in a small bookshop, I found the biography of Richard Branson and I literally fell in love! What makes Virgin different, fresh, always great and close to me is Richard Branson. He's never arrived, he's always ready to start again and he decided to help people realize their ideas and their passions. This is how he created Virgin. Read the book and soon you'll find your way and the energy to realize all your dreams!
That's loyalty to the customers
IKEA
22 April 2008
Ok...just one more thing about Ikea: Mr Ikea's house it's all made by Ikea stuff (from a recent interview). That's loyalty to the customers! I love it.
It makes me feel special
Kartell
22 April 2008
This is real design. I mean: I'm 24 years old and money is not growing on the trees but I love design. Kartell is affordable design, design for everybody but it makes you feel exclusive. Coming back home in the evening and relaxing on the couch, reading a book with a Kartell light close to you makes me feel very special. I know that may sound a little bit too commercial, but I don't care. I only care if it is special for me and if it makes me feel special, and Kartell does all these things!