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Scott Stowell
United States

(designer)

Lovemarks:
Bravo, The Wire, Talking Heads, Apple, IKEA, REMO General Store, Ben & Jerry's, Star Trek, New York City, Star Wars, Hitchhiker's Guide to the Galaxy (The), MUJI, Maine.
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Comments:
- A passionate plea
  
  Dunkin Donuts
  
  20 November 2003
  
  I have a love/hate relationship with Dunkin' Donuts. Their identity as it was originally created (the last time, anyway) is a fantastic intersection of high modernism - and donuts. Recently, as part of a fairly transparent (and misguided) effort to compete with coffee chains like Starbucks, Dunkin' Donuts added a badly hand-drawn steaming cup of coffee to their logo. At the same time, their packaging has changed from simple and refreshing to labored and cloying. So clean up your act, Dunkin' Donuts. And while you're at it, bring back the cruller!