The Lord of The Rings is not a book, or series of books. LOTR is definitely not a movie trilogy. LOTR is not a story. LOTR is not a commercial invention. It is art. It is one man's lifetime of inspiration and imagination. It is an entire world of its own. It was never meant to be a brand. The people who read it, see it and experience it (some even live it) have made it a lovemark. A true Lovemark.
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A lifetime of inspiration and imagination
J.R.R. Tolkien & Lord Of The Rings
11 June 2004
The Lord of The Rings is not a book, or series of books. LOTR is definitely not a movie trilogy. LOTR is not a story. LOTR is not a commercial invention. It is art. It is one man's lifetime of inspiration and imagination. It is an entire world of its own. It was never meant to be a brand. The people who read it, see it and experience it (some even live it) have made it a lovemark. A true Lovemark.