Community Profiles

Individual Profile:

Bruce Elliott

United Kingdom

(marketing)

Fav URL(s):
http://www.sportinglife.com

Lovemarks:
World Series of Poker.

Comments:

• World Series of Poker makes poker stories real

  World Series of Poker

  04 July 2009

  Every poker player has asked themselves the question, "How good am I?". Win the World Series of Poker and you KNOW. The World Series of Poker is the largest, richest and most prestigious gaming event in the world. In 2007, it attracted more than 54,000 entrants to Las Vegas from 87 countries and awarded just under $160 million in prize money. The prize money and endorsements are great, of course, but poker's most coverted prize is a World Series of Poker BRACELET. To all the poker players worldwide who have seen the World Series of Poker on TV and wondered if they could stare down legendary Bracelet holders like Doyle Brunsen or Phil Ivey and have asked themselves "How good am I?", pursuit of a Bracelet holds the answer. Poker has many stories. Movies like Rounders, Maverick and others have intrigued us. But the World Series of Poker makes poker stories real. There are many examples where future Bracelet winners start out at online sites playing poker for pennies, winning their way to a seat (entry) to the World Series of Poker main event in Las Vegas, "busting out" some great legends of the game along the way and then making it to the final table for a shot at millions ... and a Bracelet. I would kill to win a Bracelet. In over 100 countries around the world, poker players feel the same. That is what makes the World Series of Poker a Lovemark. FYI, Harrahs owns the World Series of Poker brand and is investing heavily to establish it as a true global property. Harrahs is also extending the brand online to put Lovemarks on the millions of Internet poker players as well.