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Individual Profile:

Duncan Macleod

Lovemarks:
Pineapple Lumps, Apple, The Inspiration Room, Amazon.com, Air New Zealand, U2, New Zealand, Cadbury, IKEA, IPod, Google, Guinness, All Blacks, Doctor Who.
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Comments:
- Chocolate of calibre
  
  Cadbury
  
  24 May 2009
  
  I spent seven years in Dunedin, the home of one of the Cadbury factories. I used to walk past their building and breath in the chocolate vapor. When I went to study in the USA I found it hard to locate chocolate of the calibre I was used to, rather than the sweet Hersheys brand. One day I found a Cadbury chocolate bar in a corner store. Excited I bought the bar and took it back to my apartment. Sadly, though, I realised that this was really a Hersheys bar with a Cadbury label.
- Worth coming back again
  
  IKEA
  
  24 May 2009
  
  Spending time in the IKEA store is an experience in itself. The sense of shared humanity as we wander around trying out the living spaces for size. The help staff go out of their way to make it worth coming back again, even if it is to exchange parts. Our walls are lined with IKEA Billy shelves, holding books, DVDs and CDs, ornaments, glassware and soft toys.
- Has my love and respect
  
  iPod
  
  24 May 2009
  
  My love and respect for the iPod brand was partly developed through the cool advertising campaigns generated by TBWA. However, my family has gone through a series of iPods, going from strength to strength as the technology improves.