Community Profiles

Individual Profile:

Send
Message

Terry O\'Hanlon

Australia

(Advertising)

Fav URL(s):
http://www.misszoe.com.au, http://www.google.com, http://www.bbc.co.uk

Comments:

• So easy

  Dell

  07 March 2009

  A commitment to improvement I'm no rocket surgeon, but making a laptop that works can't be brain science. There are a lot of them about. But Dell makes getting the machine that's right for you so easy. Their online experience is faultless and their machines combine functionality with elegance. I'll admit we had problems with a machine and their helpline service was hateful! But when I next needed to buy a computer I called rather than only going online and the technician gave me a) his direct line contact and email in case I had trouble with the helpline again and b) a discount on the computer I wanted to buy. I'm a fan again.

• The man

  Barack Obama

  07 March 2009

  Obama the man is magnificent. How the Obama brand is managed is a lesson for everyone in the marketing business: engagement with target via understanding of the values they consider important and relevant, clarity of commitment, communication via multiple touchpoints and consistency, consistency, consistency of communication.

• Taste like heaven

  Krispy Kreme

  07 March 2009

  I'll admit it. Krispy Kreme glazed doughnuts tastes like heaven. But their effect on your waistline will be pure hell!