I just love this brand. It started in 1982 selling Polo boots in Brazil. After a few years they started producing shoes for every day use with high quality material with a casual and rustic style for both men and women. Now they have about 25 stores in Brazil (so relatively small) keeping the style on the development of new products and the same communication over the years. Their target is clearly men and women from 18 to 35, students and creative professionals (working with design, arts, music, architecture and so on), mid class, living in big cities, that likes to belong and show that even if they’re very busy (studying, working or whatever) they still have this relaxed and easy going personality. They have a kangaroo as part of their logo and everyone that likes this brand easily recognize the logo and when they occasionally meet, they’ll comment about the last season’s clothes and shoes and recommend (or complain) about their products.
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I just love this brand
SideWalk
27 February 2009
I just love this brand. It started in 1982 selling Polo boots in Brazil. After a few years they started producing shoes for every day use with high quality material with a casual and rustic style for both men and women. Now they have about 25 stores in Brazil (so relatively small) keeping the style on the development of new products and the same communication over the years. Their target is clearly men and women from 18 to 35, students and creative professionals (working with design, arts, music, architecture and so on), mid class, living in big cities, that likes to belong and show that even if they’re very busy (studying, working or whatever) they still have this relaxed and easy going personality. They have a kangaroo as part of their logo and everyone that likes this brand easily recognize the logo and when they occasionally meet, they’ll comment about the last season’s clothes and shoes and recommend (or complain) about their products.