Actually Starbucks positions its brand well. I believe people go and drink there not because of the taste, it’s because of the environment there. For my self, I am not addicted to their coffee but I like Caribou Café and Gerard more. I like Starbucks' strategy and the way they built themselves and satisfy their target from different part of the work.
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Positions its brand well
Starbucks
15 January 2009
Actually Starbucks positions its brand well. I believe people go and drink there not because of the taste, it’s because of the environment there. For my self, I am not addicted to their coffee but I like Caribou Café and Gerard more. I like Starbucks' strategy and the way they built themselves and satisfy their target from different part of the work.