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Zane Van Rooyen
South Africa

(Experiential Marketer)

Fav URL(s):
http://www.trendhunter.com, http://www.jigsawexp.co.za, http://www.martinlindstrom.com
Lovemarks:
PUMA, Jose Cuervo.
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Comments:
- Clothes for cool people
  
  PUMA
  
  09 January 2009
  
  In the modern world of in your face - crammed, attention seeking brands never leaving us alone, it is soooo refreshing to see a brand that is a Lovemark because of its uniqueness and not because it forced me to watch it's ad like the others do. Well done guys! I have started a daily game where I count the people I see wearing PUMA. Try it - you won't believe how many cool PUMA things you count. It's totally amazing. Clothes for cool people - as simple as that. Love it!