I like to nominate LI-NING. The biggest Chinese sports brand is challenging the established brands. Lighting the Olympic flame by Mr Li Ning himself was the best marketing idea of 2008. I admire this Oriental brand for its heritage, its passion for sports, but also its recognition of social responsibilities.
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Its passion for sports
LI-NING
17 September 2008
I like to nominate LI-NING. The biggest Chinese sports brand is challenging the established brands. Lighting the Olympic flame by Mr Li Ning himself was the best marketing idea of 2008. I admire this Oriental brand for its heritage, its passion for sports, but also its recognition of social responsibilities.