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Carla Carbo

Peru

(account planner)

Fav URL(s):
http://www.facebook.com, http://www.psfk.com, http://www.influxinsights.com

Comments:

• The service is great

  Wong

  05 May 2008

  I love Wong because the service is great, people who work there are happy and friendly, not pretending with a fake smile. Basically I think that what makes the difference is that, employees love their job. Just a neat pleace with great customer service!

• The Peruvian touch

  Mayonesa Alacena

  05 May 2008

  ¨El rico sabor de casa¨ there is nothing like going back home, bringing back memories of warm moments, I remember my Mom making mayo with a hint of lime juice, right there...the Peruvian touch, the home made touch that made of this product a total success. The launching tv ad was perfect.

• Let's make something different!

  method

  05 May 2008

  This brand is a great disruption case in a category and an example to follow. I love the thinking behind. it. Why does the cleaning category have to be dull, ugly, messy, scary!!! Why?? Let´s make something different!

• Our original product

  Inca Kola

  07 May 2008

  I developed a true emotional connection to this brand when I had to live abroad. I have to say that before I liked the flavour but never really saw Inca Kola as a love brand, or wasn't aware of it. Having a chilled IK on my fridge back in the US was like having a piece of my country and all the delicious things it has to offer, starting from the food, which is amazing. Then the good memories associated with the consumption time, when I had lunch with my family at "el chifa" (our version of chinese food) which it just doesn't taste the same without an Inca Kola. This original flavour makes it different from the world's classic sodas and as Peruvians we are proud of that. It is our original product. I remember being very excited when I made my American friends taste IK, it might be a little ridiculous right? It is just soda! What I was proud about was Peru and being peruvian, because we have great things to offer to the world, things that you can't see, taste or experience elsewhere. Yeap I think that's the reason why I love this brand so much.