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Hever Velázquez

United States

(Strategic Planner)

Fav URL(s):
http://www.dasplankton.de/, http://www.modernista.com/6/index.html, http://www.theonion.com

Lovemarks:
Levi's jeans.

Comments:

• Sticking with what matters most

  Levi's jeans

  31 January 2008

  Levi's is a symbol of a world gone by but a world that still strongly resonates with the few that value Tradition, Attitude and Rebellion. The Levi's brand is a specific style for a specific man - Strong, Confident and with a sense of style. In a contemporary world of backyard grown "organics", "green" movements, vegetarianism, and other social "lemming" fads, Levi's to me stands against jumping on bandwagons and sticking with what matters most, Simplicity, Pride and Self-Honesty.