Community Profiles
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Individual Profile:
Stevezinho
Spain
(Director, Brand & Advertising)
Fav URL(s):
http://www.linkedin.com, http://www.visualthesaurus.com, http://www.bbc.co.ukLovemarks:
Canada, Canadian Broadcasting Corporation, London, Prague, Southwest Airlines, Oskar, Umpqua Bank. -
Comments:
Lovemark of the Czech Republic
Oskar
29 January 2008
The first true Lovemark of the Czech Republic. Built on Czech insights and a passion living the brand at every touch point and through the entire customer experience. Willing to take risks, be bold and always do what's right for the customer. Taken over by Vodafone in 2005 but sorely missed by many Czechs even today.
It takes guts
Umpqua Bank
04 February 2010
It takes guts to do what Umpqua Bank have done. But that's what the most beloved and successful brands do, isn't it? Umpqua have reinvented the concept of what a bank should be. Their marriage of the right kind of people (friendly, empowered, service-focused) and design is a winning combination. They call their banks "stores" and that's what they are. Part hotel, part coffee house, part community centre and a little bit bank. I wish more brands in more categories would be this brave!
You owe it to yourself
04 February 2010
If you live in Toronto or fly there often and are suffering from airport fatigue, then you owe it to yourself to try Porter Airlines. Great prices are only the beginning. They've made flying a "refined" experience by looking at all the pain that frequent flyers have to put up with and then turning those pain points into pleasure: Only 10 minutes from downtown with a free shuttle service to get you to the airport, streamlined check-in procedures, a club-style lounge open to all passengers with free snacks, beverages, newspapers and WiFi so you can either relax or be productive. It's up to you. Top it all off with a cool image campaign and it's easy to see why a lot of people are falling in love.