Tiscali brought free internet access to Italy. That's what makes it lovable to me! Its freelosophy started a new internet era. It might be less innovative now but it's still important.
Fiat isn't all about Cars. It's also the soul of the Italian automotive industry. Fiat continues to mix technology with design and family with passion. Who doesn't know the Fiat 500 ? And what about Agnelli ? Fiat stands as a symbol of the Italian economic boom. After a period of quiescency Fiat has again discovered its new way.
Luxury at its highest. Maserati joins excellent technology with elengance, style and design. With the direction of Luca Cordero di Montezemolo, Maserati has re-begun a symbol of italian style.
This famous Italian drink of mine is also probably the world's most glamorous one. Martini has become the base for lots of cocktails, and the perfect drink for my night-time social agenda. To me Martini is not only a drink, it is also timelessly fashionable and glamorous. No Martini, no party.
Barilla means "pasta" all over the world. And pasta means Italian lifestyle and quality. Barilla is also very linked to family values (look at its TV-ad) and tradition mixed with elegance. Barilla makes the difference because it makes me feel home wherever I am! Isn't it sold all over the world?
S. Pellegrino is one of the world's most famous bottled water. To me S. Pellegrino means guarantee of quality since it comes from the high-quality spa in North Italy. I think it is also a symbol of elegance since it is served in luxurious restaurants worldwide.
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Still important
Tiscali
19 April 2004
Tiscali brought free internet access to Italy. That's what makes it lovable to me! Its freelosophy started a new internet era. It might be less innovative now but it's still important.
It isn't all about cars
Fiat
08 May 2004
Fiat isn't all about Cars. It's also the soul of the Italian automotive industry. Fiat continues to mix technology with design and family with passion. Who doesn't know the Fiat 500 ? And what about Agnelli ? Fiat stands as a symbol of the Italian economic boom. After a period of quiescency Fiat has again discovered its new way.
Technology with elengance, style and design
Maserati
12 May 2004
Luxury at its highest. Maserati joins excellent technology with elengance, style and design. With the direction of Luca Cordero di Montezemolo, Maserati has re-begun a symbol of italian style.
The perfect drink for my night-time social agenda
Martini
18 May 2004
This famous Italian drink of mine is also probably the world's most glamorous one. Martini has become the base for lots of cocktails, and the perfect drink for my night-time social agenda. To me Martini is not only a drink, it is also timelessly fashionable and glamorous. No Martini, no party.
It makes me feel home
Barilla
01 June 2004
Barilla means "pasta" all over the world. And pasta means Italian lifestyle and quality. Barilla is also very linked to family values (look at its TV-ad) and tradition mixed with elegance. Barilla makes the difference because it makes me feel home wherever I am! Isn't it sold all over the world?
Famous symbol - guaranteed
San Pellegrino
02 June 2004
S. Pellegrino is one of the world's most famous bottled water. To me S. Pellegrino means guarantee of quality since it comes from the high-quality spa in North Italy. I think it is also a symbol of elegance since it is served in luxurious restaurants worldwide.