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Ziad Kayali

Lebanon

(Account Director)

Lovemarks:
Audi.

Comments:

• A true Lovemark

  Audi

  11 November 2008

  I was immediately overwhelmed the minute I laid my eyes down on this car [Audi A4 Cabriolet] and totally caught up in the moment when I took it for a test drive. It was the fastest "big bux" decision I have ever made in my life: I sold my old car, cashed in all my savings, and went to the dealer to book my red cabrio, all on the same day. I got my 2.4 V6 the day of my engagement. Today, after having a baby girl, my wife rejects the idea of selling OUR car (although I pop in the idea just to test her). Audi is far more than an auto make or a brand, it is a true Lovemark. It captures you with its heritage and history, achievements and accomplishments. The Quattro and the All Road...what else can I say.