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Jp
United States
(creative director)
Fav URL(s):
http://landor.com, http://ge.com, http://oneupweb.com -
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Jp
United States
(creative director)
Fav URL(s):
http://landor.com, http://ge.com, http://oneupweb.com
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Numero uno in the Peruvian market
Inca Kola
20 November 2007
Inca Kola vs Coca Cola. The case is well known in the country. Throughout years of competition, Coca Cola could never position itself as the number 1 cola in Peru. Inca Cola is numero uno in the Peruvian market. A good case to study.