Community Profiles

Individual Profile:

Devin Yim

Korea, Republic Of

(Student)

Lovemarks:
Vandoren, Elmo, IKEA, Wii, All Blacks, New Zealand Post, Capri-Sonne.

Comments:

• Excels in dedication

  Korean Air

  07 January 2007

  Of the thirteen airliners I’ve traveled with, six being European, four being Asian, the remainders being African and Middle Eastern and American, Korean Air excels in dedication of its immaculate cabin service, from preparatory services such as choice of meals and daily journals of every major language to on-the-spot troubleshooting resolved by its well-trained crew.

• No reed will match Vandoren's

  Vandoren

  09 January 2007

  For every aspiring clarinet player, Vandoren is the name of assurance. No reed will match Vandoren’s. The sheer richness of tone will make others nod, "That’s a Vandoren".

• Home away from home

  IKEA

  09 September 2007

  IKEA is home away from home. Furniture isn’t normally an item to consider taking with you on long haul overseas deployment with frequent redeployment, but, IKEA lets you take your familiar comfort zone to the far corners of the world. Everything is so easy to take apart and reassemble, and say for example, if that new apartment measurement isn’t quite right for your corner bookshelf, you can always run down to the local IKEA store and buy extensions. Thanks to IKEA, the shelf that were once filled with kids’ books are now filled with art books I’ve collected over the years in Europe and the Far East; enjoying a book-haven of their own that growns wider and wider, even though it has been over twenty years since that first single column purchase.

• A message without borders

  New Zealand Post

  24 May 2008

  Newborns, dads, moms, daughters, sons, and lovers...life doesn't get any sweeter than that; but, when's the last time you've written a letter to show that you care? We really shouldn't need an ad campaign to tell us that, but, apparently, three little stone tosses from the Kiwi Isles are sending out heartwarming ripples over the Internet. "Send and You Shall Receive" does just that. It warms your heart and makes you think back on life, on family, and generally what matters most in life. In itself a rarity in today's humor-orientated, visually-charged advertisement landscape, the ad has won my nomination for a Lovemark not only for its obviously heartening storyline and perfectly chosen music but for its universal factor; I believe its message is without borders.

• Capri-Sonne in every country

  Capri-Sonne

  23 July 2008

  Growing up in Germany, you're bound to have had a sandwich and a Capri-Sonne for lunch as a kid at least once in your school years. It's that common. Hop through a border or two and you'll still find it in neighboring countries, all over Europe. It's so common you'd expect to see Capri-Sonne in every country; but, of course, you don't. Capri-Sonne didn't come out in Korea until about a few years after I got here, and although the silver pouch is covered all over with Korean writing, to me it's Germany all over again.

• They've put the R in Rugby

  All Blacks

  03 August 2008

  You may have strength; you may have a team of dedicated professionals; you may even have a kicker by the name of Wilkinson; but, you'll never have the guts and glory as the men in black at the height of their fury. They are the tough, the mighty, the blunt force trauma that eats world titles for breakfast! The pride of a nation, their stubbies are black, you know their names, and so have your parents, 'cause they've put the R in Rugby since AGES - AGO!