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Dave Guerra

United States

(Network Manager)

Lovemarks:
Ugly Betty, HEB, Boar's Head Provisions, Transformers, Tom Peters, Steve McQueen.

Comments:

• They changed for the better

  HEB

  14 May 2007

  With many grocery chains all over the state of Texas, there was a time when I was tempted to go someplace else for my groceries. However, something good happened at HEB, they changed for the better. Almost overnight any temptation was gone. This company, plain and simple, just got better. Now, it’s the "go-to" grocery store in Texas, everyone else is just spinning their wheels or not trying at all.

• The epitome of Cool

  Steve McQueen

  06 August 2007

  Steve McQueen was not only ’The King of Cool’ he was the epitome of Cool. Was it the movie persona or was it the real man that made this happen? It doesn’t matter what we saw was Cool. There have been a few that have gotten close to that level of Cool but none have matched it or passed it. None ever will, as there was only one Steve McQueen. As a Cool Lovemark this McQueen will always stand alone.