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Tanya Lim

United States

Fav URL(s):
http://thesartorialist.blogspot.com, http://www.aiga.org, http://nymag.com

Lovemarks:
Country Road, Haagen-Dazs, Starbucks.

Comments:

• An indulgent and empathetic companion

  Haagen-Dazs

  16 March 2007

  An indulgent and empathetic companion on bad days, and a reward for those times where you feel 150%. We keep Haagen-Daz on hand, by the pint, in our fridge at home - just in case those times of need arise. My absolute favourite is Chocolate Chocolate Chip.

• You to know exactly what to expect

  Starbucks

  20 August 2007

  I know that Starbucks gets a bad rep for raising their prices and edging in on the homegrown coffee market, but there’s one thing for sure - you get a pretty consistent cup of coffee wherever you go. Starbucks enables you to know exactly what to expect when you request for Soya, Non-Fat, Tall, Grande, Venti, etc. Not to mention that their staff are usually friendly, the stores are homey, comfortable and modern, and you can pretty much find them anywhere. How’s that for a Lovemark?

• Pick a BIC

  BIC ballpoint pens

  10 October 2007

  What compares to the feeling of the fluidity of a BIC ballpoint pen rolling across a page with ease? If you set a jar of pens before me, my first instinct will be to pick a BIC.