This is truly inspired. This is a universal brand - enhancing existing brands, lovemarks or not, with the attributes of lovemarks. Bono and Bobby have created something entirely new - colour your brand red - and it becomes a moral brand - a saviour of people in Africa.
The shame that is African Aids, and the deprivation of life saving drugs from these people is beyond forgiveness -but outside of the control of so many of us. We have been given a way of showing how we feel - accessable and without additional cost. What greater love - than to help another. What better insight - than to make it easy - and cool!
Why do I not read any negative comments? VISA provide a service - but do they add value to it? My experience in paying for something should be invisible - it should not register - I want the product - not the mechanism of acquisition. VISA need to look further - to differentiate - to create an experience - or to appeal to another lovemark attribute.
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Truly inspired
RED
12 September 2006
This is truly inspired. This is a universal brand - enhancing existing brands, lovemarks or not, with the attributes of lovemarks. Bono and Bobby have created something entirely new - colour your brand red - and it becomes a moral brand - a saviour of people in Africa. The shame that is African Aids, and the deprivation of life saving drugs from these people is beyond forgiveness -but outside of the control of so many of us. We have been given a way of showing how we feel - accessable and without additional cost. What greater love - than to help another. What better insight - than to make it easy - and cool!
Do they add value?
Visa
12 September 2006
Why do I not read any negative comments? VISA provide a service - but do they add value to it? My experience in paying for something should be invisible - it should not register - I want the product - not the mechanism of acquisition. VISA need to look further - to differentiate - to create an experience - or to appeal to another lovemark attribute.