MUJI
Muji originated in Japan in 1980 and translates as “No Brand Quality Goods”. The company create a wide array of new, simple products for the home, school or office.
Comments
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No fuss, nice staff
The other day I bought a stapler and it broke when I wanted to use it. Shit happens, never mind. So I went back and MUJI replaced it immediately. No fuss, nice staff. I woudn't have expected anything else. Have I mentioned that I love their concept, their website, their products? Simplicity pure...Well, to have everything in MUJI-style would be too boring for me. Too basic. I don't have to. All the same. I love their products. So there you go, I mentioned it.
Tanja, Switzerland - 20 November 2008
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Muji rocks!
Muji rocks! Its wide range of beautifully designed products are enough to seduce anyone! From socks to wooden dinosaurs to snacks, they have it all. Their simple natural look goes with everything. They’re even designing houses now! If only Muji would properly come to America!!
Tash, United States - 06 April 2007
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Understated elegance
Simplicity. Understated elegance. Quiet, unassuming class. Muji is a brand without pretensions. Everything they make from toothbrushes to office chairs, is designed to fulfil its purposer neatly and perfectly, and to do so without compromising the environment. Their materials are sourced globally or recycled from industrial processes. Natural colors and shapes are accentuated, not manufactured away. Muji is a perfect fusion of Love and Respect.
Catherine, Canada - 14 August 2006
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Perfect for something else too
Almost nowhere sells 0.3mm ballpens with ink in every colour of the rainbow. For me, they were great as a beginner writing in Chinese, and made class notes look amazing! Their little keyring notepads of smooth recycled paper are, I'm told, made for Japanese people to learn their characters when using public transport, and useful for me learning Chinese in much the same way. As with many Muji products, they are probably perfect for something else too.
Vicky, United Kingdom - 13 July 2006
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Profound simplicity
Muji is a great brand, even though it means "this is no brand". The product itself has a good profound simplicity and cultivates a sense of belonging in our living space and in our daily life. I LOVE IT!
Yeoh, New Zealand - 16 April 2004
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I love Muji!
I love Muji! It's simplicity - it's non brand branding... Plus the practical/functional items you don't see often... I have always received good quality goods, I think the brand has a strong air of reliabilty.
Owen, United Kingdom - 28 November 2003
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Simplicity with intelligence
Muji has managed to make buying a toothbrush an experience of both calm and cool. Simplicity with intelligence; smart and functional; distinctively styled. Feels like a great bargain and a discerning fashion statement rolled into one. The shop I miss most from London.
Simon, New Zealand - 04 May 2001

