MTV
MTV (Music Television) is an American cable television network based in New York City. Launched on August 1, 1981 MTV broadcasts a variety of music, pop culture, youth culture, and reality television shows aimed at adolescents and young adults.
Comments
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The only MTV that I like
The only MTV that I like is the MTV2. I'm not an alternative addict but I do dislike mainstream pop music. Although MTV, in general, has a good brand and works well playing music on tv, here in Brazil it's a shame. MTV in Brazil is actually only TV, without M of music 'cause we can't see/hear music on the channel, only cheesy shows.
Sylvio R., Brazil - 22 January 2008
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Frankly they should scrap the channel
I grew up in the 80's... When MTV was actually MUSIC TELEVISION. Now if you want to watch a video you have to turn to some other channel. Frankly they should scrap the channel or re-name it....."SITtv" (Spoiled Illiterates Television).
Didier, United States - 27 August 2004
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Truly responsive
What better way is there to honor a brand than naming a whole generation after it? MTV has made a huge impact on not only the music industry, but the entire world, defining, driving, and reacting to the youth culture of today. It's truly responsive; a remarkable trait of any good brand.
James, United States - 15 July 2004
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A sense of belonging
“I want my MTV”. They ‘MTV-ise’ old TV formats and make them hip for a new audience. Multi-country, multi-cultural. It’s more than music – in fact less than half of U.S. programming is music (VH1 took that role over!) It’s a sense of belonging and having fun for a whole generation.
Clive, United States - 27 June 2003
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More than music - it is attitude
It is more than music, it is attitude. MTV gives the sense of belonging to its audience. Every teen likes to exhibit a shirt or souvenir with the brand on it. The MTV building is a temple, there is always a group of teens around, waiting for the chance to go in the main lobby.
Cecilia, Brazil - 21 May 2001