Champion
Champion is a brand of spark plugs used in automotive, marine and small-engine applications.
Comments
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Great Brands are... Lovemarks
Any brand that has given over 100 years of service and started with the Henry Ford legend is good enough for me. I drive Ford and use Champion. Great Brands are comfortable and always supported by the owners!
John, Thailand - 01 May 2004
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A language all to themselves
After Chevrolet and Ford, Champion is the next most-recognised logo on the US race motoring market. Think about that. Their spark plugs power every single vehicle on this list of Lovemarks. It is one thing for all these vehicles themselves to be nominated - quite right, all are lovely cars and high on both Love and Respect axes for the individual owners. But their mechanics are the blue-collar servicemen who keep these machines humming, and they have a language all to themselves born of widespread respect and credibility. It is a language that crosses over seamlessly from marque to marque. High-end go-to staples like Champion, Bridgestone, Ferodo, Valvoline et cetera... these are industry absolutes with 300 kph responsibilities. They work or people die - and if that's not Love, I don't know what is.
Inky, New Zealand - 28 April 2004