Pirelli

Power is nothing without control

Why is Pirelli a Lovemark for me? Probably, because of its being associated to the so-called Italian industrial miracle...the one following the World War II. Baby boomers (as I am) know very well the relationship between birth rates and economic prosperity. My father was actually a blue collar engaged in the automotive industry, so do understand me now? The myth of the car for every family was our bread and butter. In addition, my primary toys were models of racing cars and for long time I stomped on a go-kart powered by pedals. That kid has gone forever but a day-to-day driver is always on the road. He's been transporting women to parties, friends to venues, and children to school. I have become, anyway, a great regular driver, the kind you find in a classic race of endurance such as the 24 Hours in LeMans. (Just where the cars went into the myth for me). No crash experienced in 30 years of driving under rain, snow, heat or fog. Let me say: maybe fortune helps the excellent ones! And a skilled driver always prefers to lead a car equipped with Pirelli tires, because power is nothing without control! The long P stands for patience too: oh driver, be patient... This thought belongs to all passengers even though they don't say a word about the rubber train under them. Now you know how we have been going steady for sure.

Roberto, Italy - 28 October 2009