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LEGO

Lego is a brand of colorful plastic bricks and pieces which can be assembled to create models of almost anything imaginable. The company name Lego was a play on the Danish phrase ’leg godt’, meaning "play well."

LEGO

Comments

    1 to 10 (of 12)

  • A little piece of me

    Lego is simply a little piece of me and a lot of funny hours. But what about Playmobil?

    vivatrinacria, Italy - 22 December 2007

  • An inspiration to any designer

    LEGO - most innovative system I’ve seen. An inspiration to any designer. Simple and clean. I loved it as a kid and love it as an adult.

    Buck, United States - 04 January 2007

  • Glory resurrected

    I still secretly play Lego at 35. what else can I say? But it must be said that Lego is a brand that does not exploit its full potential today. It makes me think, "If I was one of them, all the new things I would propose!" I see problems with their level and style of innovation, as well as the completeness of their product range. Lego is one of those Lovemarks whose summit is left behind. I would love to see all of its glory resurrected.

    Zeynep, Turkey - 14 April 2006

  • The best toy any child could have

    This is the best toy any child could have. Nothing gives you the same freedom as a LEGO does. With LEGO you can do whatever you want with the very same pieces for your entire childhood. If I had the money, I would buy it just to never let it go bankrupt. It's my gift to children all over the world.

    Alan, Brazil - 09 February 2006

  • Seriously, they could sell WAY more...

    Lego is awesome. But they charge too much, especially for Technic sets in which they never give you enough beams. Seriously, they could sell WAY more, if they lowered the price for their bulk sets or spare parts. I know love doesn't replace revenue, but even though I may not buy their over-priced kits any longer, I still love the brand.

    Jeremy, United States - 25 April 2005

  • Calming, soothing, nostalgic

    Legos make a certain sound as they are raked back and forth across the floor. Almost like the ocean, I can still hear them even though it has been years since I've played. The sound is calming, soothing, nostalgic. My brothers and I had a massive pile and we must have spent hours sitting among them. We loved them! I don't think I enjoyed any other toy as much as those Legos.

    Anne, United States - 11 March 2005

  • None compare

    As I was growing up, I played with LEGO religiously. At the time, I had very few so I would create something and then have to break it in order to build something new (I hate building from the instructions - I would rather build something on my own). Now that I am older and actually have somewhat of an income, I enjoy creating with my LEGO and being able to keep the things that I create. Legos allow me to be creative, but also require me to think inorder to build so complex little devices. Lego's are absolute genius; sure there are similar toys, but none compare to that of the original Legos.

    Neelam, United States - 19 August 2004

  • As important as milk

    Lego for me, as I am sure for everyone my age, was a way to escape the humdrum world, and explore my own creativity. Growing up with Lego is as important as growing up with milk. One does the body good and the other does the mind good. The settings and adventures you could experience with Lego were only limited by your own imagination. Lego was fun by yourself on a rainy day or to play with friends and siblings as you would compete over creative masterpieces. I'm sure Lego aided in the career I pursue today.

    Steven, United States - 28 June 2004

  • Developing my imagination

    Lego was always there to keep us occupied - before everything was a kitset. It was a way of developing my imagination skills as well as construction principles. These small blocks and bricks are icons - everyone knows Lego. I wish I could say I was an architect and I used the building principles every day. But I do think that as an early childhood influence it developed creativity and an ability to understand basic design principles which are still used today. An example in daily life is when building brick BBQ and walls at home you know to overlap the blocks to create strength in the structure.

    Sarah, New Zealand - 08 June 2004

  • Its simplicity inspires

    Lego never dies. Isn't it the simplest and and yet the most complicated toy we have ever seen? Its limitless combination capacity inspired me then and its simplicity inspires me now. Thank you Lego, for being there for such a long time.

    Gun, Turkey - 03 December 2003