Esquire

A relationship that has lasted

Can you have a relationship with a magazine? And a relationship that has lasted for 30 years? Well, with Esquire I can answer yes. Even as I passed in and then out of its demographic sweet spot, the magazine has remained relevant to me and to my life. I won't spend $10K on a watch, but it helps me recognize quality. I won't be able to cut the same striking figure in the suit that its models do, but gives me great ideas on colors and fabrics. Simply on John Mariani's recommendation I will run, not walk, to try a new restaurant. The profiles of interesting people, the fiction and the Dubious Achievement Awards are all part of it. A Tom Junod profile, or a Scott Rabb story may get the first look, but each issue is read cover to cover. And at the risk of sounding far less than PC, I do look at the pictures! Esquire will shape the next suit, the next meal, and likely the next vote. So a relationship indeed as well as a true Lovemark!

Bill, United States - 19 March 2008