Mag Instruments
Mag Instrument is a company that designs manufactures lighting instruments. It is best known for its Mag-Lite flashlight.
Comments
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An everyday utensil for millions
Mag-Lite flashlights seem to me to be a true Lovemark. Like Swiss Army knives, they implicate an active lifestyle, and are close to unbreakable when used and classic in design. A lot of extra Mag-Lite gadgets are available, but in essence, this is an American product that has become both an icon and an everyday utensil for millions of users - both individuals and public institutions (army, law enforcement, etc).
aarhusnord, Denmark - 28 August 2007