Tetra Pak

Tetra Pak is one of the world’s largest suppliers of packaging systems for milk, fruit juices and drinks, and many other products.

Comments

Best client

I know Tetra Pak very well, because it is one of my clients in our sports marketing agency in Brazil. Actually it is our best client and a great one to work with. The company is based on an incredible, simple and innovative idea. They are so powerful in Brazil, they have more than 99% market share and are currently gaining 'share of heart' investing in emotional campaigns using sports. Tetra Pak is definitely a lovemark of mine.

Paulo, Brazil - 26 September 2004
Such a smart invention

I have said on more than one occasion that I hope the person who invented Tetra Pak is a millionaire. Because he or she deserves to be one. Tetra Paks are just such a smart invention, and now an integral part of our ordinary lives. Milk, juice, spaghetti sauce and who knows what else comes in these natty containers. It was only on reading the website after deciding to nominate Tetra Pak, that I discovered that my childhood memories of pyramid iceblocks were thanks to Tetra Pak. COOL. Thanks Tetra Pak... love your work.

Robyn, Switzerland - 04 May 2004