Santa Claus
Comments
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The ultimate salesman
What can you say about Santa - the ultimate brand mark and the ultimate salesman. The brand that all other brands love. Why? Because their sales increase at Christmas time. Santa teases money from your pocket with a wink and a smile, and we love him for it!!
Dazzer, United Kingdom - 07 November 2006
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The power of belief
Come on guys! I can't believe so many people have voted 'lose it' to such a global icon. This isn't about religion, the seasonal profit cycles of toy retailers or even the toys themselves... it's about belief and the power of it. Bah Humbug.
David, United Kingdom - 09 August 2004
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Where the only currency is good or bad deeds
Hands up if you have never, ever just once dreamed Santa Claus was real. Imagine the jolly old man – so kind, so wise – who knows you inside out and who brings you presents from a land where the only currency is good or bad deeds. He never overstays his welcome and visits only often enough so you can’t wait till he comes again! What an awesome concept – a real feel-good Lovemark!
Yvette, New Zealand - 29 June 2004
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The joy of giving
Santa Claus is the sound of children kneeling beside their beds on Christmas Eve saying the name of St. Nicholas over and over. Santa Claus is a symbol of peace, love and hope, the fact that goodness is rewarded and the fact that the joy of giving is just as good as that of receiving.
David, United Kingdom - 01 December 2003