Glad
Glad is an American brand of food wrap, trash bags and other plastic storage containers.
Comments
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Dependable, Toughtful, Innovative
Dependable. Toughtful. Innovative. Bring breakthrough ideas to the market (e.g. FreshProtect). Personal. A brand trying to get close and connect. Wide shoulders - Glad can realiably "cover you off" in and outside the kitchen. Humorous and at times, naive: the early ads would make you laugh and evoke a "kid-like" sense of humor.
Cristina, United States - 09 December 2005