XXXX beer
XXXX beer is from Queensland, Australia. Pronounced "fourex", the X’s derive from the old medieval European tradition of using X’s to indicate the strength of beer.
Comments
-
Throwing me a wink
I remember walking/ running/ busing/ training/ driving/ taxiing past the brewery (I even worked there during uni holidays) for twenty years before heading overseas. When I came home ten years later, Brisbane had changed quite dramatically - but the drive along Milton Road still had Mr. Max on the side of the brick building, throwing me a wink and inviting me to have a cold one.
Tim, Australia - 07 January 2005
-
This tattoo on the spirit
I can't believe it, a whole year with no support for this true lovemark! What does XXXX mean? To love the brand is to love who you are - A Queenslander. I don't' care - bring on the jokes, the jibes, the branch office tag. Being a Queenslander means getting up each morning and being bloody proud about "what" you are and "where" you come from. Being a Queenslander this brand is embedded into the psyche as the first choice amongst the amber ales of tis great nation. Yes the Kiwis own the company, but nobody will take away the heart, soul and feeling that is bound up in this tattoo on the spirit of every Queenslander's soul.
Andrew, Australia - 29 September 2004
-
It's like liquid gold
Queensland, where this beer is brewed, has a name for being one of the hottest and least civilised places in far north Australia. They say that XXXX beer got its name because Queenslanders couldn't spell beer. I think there just aren't enough letters in the alphabet to come up with a word that describes the taste of XXXX beer at the end of a hot day's work. It's sharp, clean and cool, and has a really raw taste. But it's like liquid gold when you're thirsty. Queenslanders love their beer, because in a place where one of the kids' first words is 'drought,' it washes down the dust and quenches our thirst like no other brew.
Marina, Australia - 05 November 2003