Lovemark (The)
Lovemarks is a marketing technique invented by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. It is featured in the books Lovemarks: the Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution.
Comments
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Excited and inspired
My most loved book! It makes me happy, excited and inspired. Also very useful in business and in life.
jessica, - 31 October 2008
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I can't stop reading it
I found this book in an airport in Colombia, and since then, I have not stoped talking about it and recommending it to everyone I know. Even though I already have it, I asked the bookstore to import it. I love it, everything. The red color of the cover, the designs on every page, the way it is written...I can’t stop reading it.
C, Ecuador - 11 September 2007
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Acknowledging our deep friendship with product
It seemed a natural progression to actually nominate the concept itself - for what other notion has generated so much thought about engagement with product and product evocation. What else has pulled us towards acknowledging our deep, daily friendship with product and allowed us to vocalise the consequent joy.
Susan, Australia - 09 September 2007
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Today's the Day
I first became aware of this site because our company is now working with Saatchi & Saatchi for our ads. I’ve had to create some signs for work and have come to understand the whole "Lovemarks" thing. In the course of my job, I’ve made some "Today’s the Day to" verses’. I now know how brands can grow into Lovemarks. Today’s the Day to let the World Know Your Love!
Martin, United States - 07 March 2007
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Completely deserving of its own Lovemark
Lovemarks is completely deserving of its own Lovemark. I’m not sure if this can even happen, however, I wanted to shout out a kudos to the concept that started all this positive sharing. I blow a thousand kisses to you.
Patty, Canada - 03 November 2006
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It inspires me to be loyal to my profession
The concept Lovemarks inspires me, because it reminds me why I love communication. It inspires me to be loyal to my profession in times when my creativity is burned out. It inspires me to be loyal to my profession when everybody around me is negative about it. It reminds me to be loyal to my profession, my passion, my life. So I do feel passionate about this Lovemark. Although I could bear to be without it, I rather not. So thank you Lovemarks!!!
esther, Netherlands - 28 February 2006
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Kudos to Mr. Roberts
Lovemarks is a wonderful creation of Kevin Roberts. It allows us to tell the world what and who inspires us to have "loyalty beyond reason" for them. In the words of Mr. Roberts, "Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever. A Lovemark shows Commitment, Empathy and Passion." Kudos to Mr. Roberts for the creative, innovative idea of Lovemarks, which has done and is just that - A Lovemark!
Judi, United States - 22 September 2005
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A sanctuary of free thoughts and opinions...
Lovemarks is an excellent, shall we say, 'forum' on the web where people from all over the world can get together discussing the subjects, topics and issues closest to their heart. I found this website a sanctuary of free thoughts and opinions. And I can honestly say my love for this topic is genuine, although it may seem ironic, but my lovemark today would have to be Lovemarks.com.
Paige, Australia - 20 August 2005
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Lovemarks, you genius website.
Invite anecdotal gushings based in a sense of the real. Take the common and familiar in all its packaging, then tell about the extraordinary. Pour endless consumer elements through the advertising agency filter, and distill a sense of the cultural. Reveal cherished things as real human beings know them. Ignore the sly methodology that captures the abstract intricacies of microeconomic actions. Concentrate on the alchemy. Embrace the feelings that make us people, and peel away the soft onion skin that covers places and objects. Lovemarks, you genius website. I offer only a tiny meta-cognition in a sea of on-line blurbs. Humans are, after all, chronically self-reflexive. Your quest is undeniably recursive. Your invitation to gush forth anecdotes is, again and again, readily accepted. What does it mean to love the Lovemark?
Eric, New Zealand - 05 August 2005