Italy
Italy is a country in Southern Europe. It comprises a boot-shaped peninsula and two large islands in the Mediterranean Sea, Sicily and Sardinia.
Comments
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Home sweet home!
Home sweet home! I really enjoy travel and I have still not found a place I feel uncomfortable or unsafe, but I wouldn't change my country with for anyone else's for any reason. Home sweet home...I love it!
francesca, Italy - 28 August 2008
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Italy invented love with passion!
Italy invented love with passion! When you are around Italians, but especially when you are in Italy, it is like receiving love every day. A big long continuous hug, an amazing feeling of warmth, a passion that is not necessarily about sex. They are passionate about everything and that in itself is like love. They make you feel truly that "La vita e bella"! The language, the food, the wine, the country, the history, the style...Viva Italia! Stunning Lovemark. Grazie mille!
MargiB, New Zealand - 26 June 2007
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Cradle of influence
Italy isn't about Fashion (fleeting). It's about Style (enduring). The world still takes its cues from the Italians. Italy is Passion. It has been the cradle of influence for more than 2,000 years.
Keith, United States - 03 December 2004
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Pasta in poems
If I don't have it I miss it, if I have it I am happy, such an inexpensive thing goes really far! Easy to find, easy to cook, you can make it everywhere, you can cook it with almost everything, you can invent with it, it’s never out of place, it can be poor, it can be rich, you get from it as much as you give, pasta in poems, pasta in movies...
Pecile, Italy - 23 July 2004
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Unleashing universal emotions
‘Made in Italy’ is a perfect model of a Lovemark. In the first place it is not protected. Originally used to identify the geographic origin of a product, it is truly owned by the people that use it to express themselves. It conveys a complex set of values as quality, style, luxury, design, high-tech, taste and lifestyle ... changing ‘face’ according to the product it is connected with. Few brands possess this versatility though keeping a perfectly fine-tuned positioning. 'Made in' becomes global on the basis of its 'locality', unleashing universal emotions that are simply more expressed in Italians. It is more powerful than any single Italian brand and for this reason it is the ‘endorser brand’ for all Italian products. ‘Made in Italy’ is indeed loved and trusted beyond reason and justifies the price premium through emotions and dreams - and not functionality.
Filippo, Germany - 11 June 2004
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More than a Lovemark for me
My favourite things in life are history, beautiful women, arts, good wine and food, the countryside , nice weather, colors, fashion, sports, antiquity, espresso, friendly people, cars, paintings, museums, literature, the beach, architecture and statues.....so Italy is more than a Lovemark for me. Going to Italy is like coming home, every time.
Mark, Netherlands - 05 May 2004
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The history of Italy with every bite
Pasta is part of what makes Italy a Lovemark to me. Turbo-charged flour that brings the history of Italy with it with every bite. Easy to cook and a dream to eat. Leaves potatoes and rice begging for mercy.
Rocco, New Zealand - 22 January 2004
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Has given much to the world
Italy has given much to the world, but Italians are also highly misunderstood. I tend to evaluate a person and a country by its highest common denominator, and if we do so then Italy is way up there, even considering all its problems!
Daniel, Italy - 22 July 2003
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A rich stew
What makes Italy unique? It is a rich stew infused with so many flavours it is hard to distinguish them. More than a touch of drama, a suggestion of hauteur, humour, style, charm and poison. As powerful as dynamite. More evocative than perfume. Still legendary alchemists.
Daniel, Italy - 05 July 2003