Panera Bread
The Panera Bread legacy began in 1981 as Au Bon Pain Co., Inc. In 2004 there were over 665 Panera Bread bakery-cafes in 35 states delivering fresh, authentic artisan bread on a national scale.
Comments
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Their products are top notch
I love Panera Bread. I am there every day to have a bagel or pastry and drink their iced tea. I don't exactly know why I am committed to the brand, but I know that I am. Their products are top notch, and the service is friendly. The emotional connection is because of the ambience of the place. It is like going to your family's house to hang out.
robbie, - 04 June 2009
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They understand who their customers are
Panera is remarkably responsive to their customers and sensitive to changing trends. First they added low carb salads, then whole grain baguettes as a bread choice, then opened the process up to allow the choice of 1 of 4 "sides" with any order. They understand who their customers are and what they are looking for - fresh healthy food, quick service, a warm inviting space and reasonable pricing. I love Panera! In my mind they have done everything right and keep getting better and better!
Catherine, United States - 06 May 2006
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WiFi earns LBR
Great bread, sandwiches, and cookies. Coffee just as good as Starbucks. Comfy chairs and tables with room to work. But they didn't earn Loyalty Beyond Reason until they added free WiFi.
Katherine, United States - 01 October 2004