Klondike Bar
Klondike is a brand pf vanilla ice cream square coated with a thin layer of chocolate. It was invented in the 1930s by the Isaly Dairy Company.
Comments
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It's MY idea of an ice cream bar...
I'm not quite sure if this qualifies as a Lovemark: I have only seen this ice cream in magazines & grocery shelves almost everywhere in the world, I have only seen my best friend put in his mouth & taste it. I am pretty sure it tastes like any other ice cream bar, but when I saw The List, it suddenly triggered something in me to click it, and get familiar with it again. I love the shape first and foremost; I've actually held it. I guess, it simply elicits from me this reaction: that this is how I would design MY ice cream bar - how it should look like, feel like, and possibly taste like. Beginning with the name, the logo, the font, the colors, it's MY idea of an ice cream bar or sandwich.
Nathaniel, Philippines - 25 June 2005
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Old time ice cream bar
It's just a great old time ice cream bar. A big block of vanilla ice cream covered in chocolate that has that nice snap when you bite into it and invariably comes off in jagged shards. The whole thing is covered in that weird super thin silver foil you don't see anywhere else. It doesn't need to be associated with a movie, a cartoon or a celebrity, just a simple polar bear logo. It's timeless.
David, United States - 27 September 2004