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Kraft

Kraft is a brand of food and beverages based in North America.

Kraft

Comments

  • Student life!

    Ahhhh Kraft Dinner (KD). Doesn't it just scream student life!

    AGM, Canada - 30 March 2008

  • The taste of my childhood

    This is by far the best salad dressing that I have ever used. My mom discovered it when I was a child and our family has sworn by it ever since. It is great on salads, vegetables, and especially my mom's cold roast beef sandwiches! If ever this was discontinued I would write the company every day to have it brought back! It is literally the taste of my childhood.

    Laura, United States - 04 August 2006

  • Part of the collective memory

    Velveeta has everything Lovemarks demand... and more... Mysterious? Only two or three of Kraft's Master Cheesemakers know the recipe; and while the recipe is not fixed, the taste always is. Whether eaten between 2 slices of white bread, served in a grilled cheese sandwich, or melted on top of that most iconic of childhood comfort foods - macaroni and cheese - Velveeta seems to have been around forever. The aroma and taste are unique. Though Velveeta would not be considered great cheese in France or Italy, or even Britain, it is certainly part of the collective American memory of a safe and happy childhood. Running home after school and grabbing a cheese sandwich for some quick energy before running back out to play; or sitting down to a 'mac & cheese' dinner with Mom & Dad; Velveeta defined a nation and transcended generations.

    Robert H., United States - 02 May 2004