John Deere
John Deere is the largest agricultural and construction equipment manufacturer in the world.
Comments
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Much more than a brand
Growing up in John Deere country, you become intimately aware of why this brand is so much more than a brand. It’s reliability. It’s American Dreams. It’s a color. It’s a symbol of spring and autumn. Owners of their tractors and combines seem to trade their typically stoic persona for a slight giddyness when they speak about their machinery - whether its decades old or brand new.
Au, United States - 15 October 2007
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All rolled up...
Seeing a green John Deere tractor working in a field anywhere across America or someone wearing a John Deere hat sparks my fondest childhood memories. Many of us are direct descendents of farmers who initially developed this country and John Deere products have been an icon representing strength, perseverance, quality, ingenuity, hard-work, motherhood and apple pie all rolled up in one brand. Generations of farmers and non-farmers alike have developed a true love and passion for the John Deere brand. Entire businesses today are dedicated to collecting John Deere memorabilia or antiquities and restoring and displaying John Deere products. The universal appeal of the brand is even more evident as we’ve seen the new “retro” use of the John Deere logo on trucker style baseball caps worn by many stars like Ashton Kucher. John Deere will always be one of the most prominent and respected symbols of America.
Amy, United States - 13 August 2004
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Always been in fashion
A loyal John Deere owner is said to have green blood. Although I do not live & work on the farm, I dream of sitting high off the ground in the tractor, listening to the purr of it's engine & feeling the RPM's. Although a John Deere hat has been a recent fad it has always been in fashion in the country.
Sam, United States - 13 August 2004