Het Laatste Nieuws
Comments
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Plain superficial
"Not just the bare facts." I couldn't say it better. This newspaper is populistic at best, pure gutter press at its worst. It gives the readers a feeling of insecurity by focussing on crime, nourishes feelings like "all politicians are crooks" and is just plain superficial.
Lode, Belgium - 02 September 2004
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A Lovemark in the wings
A Belgian newspaper with passion for its readers that brings everyday news from the human perspective. Not just the bare facts. A media-brand that links itself to other powerful brands such as a childrens' magazine with Disney and DVD-promotion with top-Oscar winners. A popular brand that evokes a clear 'emotional' position. You are in favor or you are against. As a result this paper has already won 'Newspaper Brand of the Year' (Brandpopularitycontest on the internet by MSN) two years in a row and is Belgium's best selling newspaper (and still growing).
Greet, Belgium - 27 July 2004