Swatch
Swatch is a brand of quartz watches produced by The Swatch Group Ltd. The name "Swatch" was originally a contraction from the term "Second Watch".
Comments
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Match this comfort
My Lovemark is not just Swatch, but Swatch Skin. For years I've hated watches that hurt or mark my wrist when I bend it. Whereas Swatch Skin gives you the lightest, most naked feeling in a watch. A feeling that is missing even in a $10K luxury watch. Hats off to that! After Swatch Skin, no other watch can match this comfort for you.
Zeynep, Turkey - 14 April 2006
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Life can be good
I've got my first Swatch as a present when I was young, poor and broken hearted. I wore it for years and felt sorry when I lost it, as it made feel confident and important when I most needed it. Since then, I've met new people and got other watches that lasted less or longer, mattered more or less. Getting older, I realized that life can be good, if you make the best of what you have, taking chances, making choices, assuming failures and enjoying small victories. I also felt that I deserved a new Swatch, as it has been so suited to me: reliable and resistant, comfortable to wear, looks good and feels great; you get the best value for money, so you don’t have to be rich to afford it. All you have to do is pick the model and color that fits you, and enjoy it!
Emanuela, Romania - 29 March 2006
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I've always thought of Swatch as MY watch
I know there are hundreds of expensive (other) watches but I've always thought of Swatch as MY watch, even if I didn't own more than one. It's friendly, it's funny, colorful, like me... MY Swatch!
Denisa, Romania - 04 December 2005
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So cool!
Yes, the Swatch watches have been around for a long time now. But lesser known is the Swatch jewellery range 'Bijoux', with colourful, funky designs which I am just loving! My favourite? The swimming pool ring which actually has liquid inside so that there's just one little air bubble that moves around as the ring does. So cool!
Melissa, New Zealand - 27 October 2005
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When I was ten
Yes, Swatch was cool when I was ten, and we all wore three or four stacked on our wrists, set to London and Tokyo times as well as the time zone we actually used in Ohio. When I was 15, I went to Europe for the first time and before I left I bought a new Swatch - black band with a mirror face and glow-in-the-dark hands. I wore it 'till the band broke off. Then I just carried it in my pocket. It went through the laundry TWICE before I replaced it, even though it still worked. In fact, at 28, I still have that ticking watch face with my jewellery.
Megan, United States - 26 June 2004
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Swatch this space
I remember my first Swatch like it was yesterday. It has now been about 20 years, but I recently purchased a new ski-pass swatch while in Switzerland. I was amazed to see just how BIG Swatch still is in Switzerland.
RR, United States - 26 March 2004
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Young at wrist
I was 15, when I got my first Swatch. Since then it has become a part of my character. The minute I started to earn my own money, I started my swatch collection. So far we have spent more than 15 happy years together and I didn't regret it for a minute.
Gun, Turkey - 03 December 2003
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Definitive style
Would love to see Swatch challenged to reinvent itself to win back its former mass popularity. At school these used to be the hippest watches around. Cheap enough to start a collection whilst retaining a definitive style that superseded more expensive brands. When Swatch let you see what was going on inside the watch, it started a craze which we see resonating in i-Macs today.
Simon, New Zealand - 12 May 2001