Lovemark Image

XXXX beer

XXXX beer is from Queensland, Australia. Pronounced "fourex", the X’s derive from the old medieval European tradition of using X’s to indicate the strength of beer.

Throwing me a wink

Story by Tim Harrison , Australia

I remember walking/ running/ busing/ training/ driving/ taxiing past the brewery (I even worked there during uni holidays) for twenty years before heading overseas. When I came home ten years later, Brisbane had changed quite dramatically – but the drive along Milton Road still had Mr. Max on the side of the brick building, throwing…

This tattoo on the spirit

Story by Andrew M , Australia

I can’t believe it, a whole year with no support for this true lovemark! What does XXXX mean? To love the brand is to love who you are – A Queenslander. I don’t’ care – bring on the jokes, the jibes, the branch office tag. Being a Queenslander means getting up each morning and being…

It's like liquid gold

Story by Marina McPhee , Australia

Queensland, where this beer is brewed, has a name for being one of the hottest and least civilised places in far north Australia. They say that XXXX beer got its name because Queenslanders couldn’t spell beer. I think there just aren’t enough letters in the alphabet to come up with a word that describes the…

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