Shimano is a Japanese multinational manufacturer of cycling components, fishing tackle, and snowboarding equipment.

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Freedom, spirit and space

Story by Zelga Anderson , United Kingdom

My first road bike & first cycling shoes were Shimano. They are my alter-ego; they still give me freedom, spirit and space. Shimano to me means all those things; it excites, it’s alive and it’s a free spirit – this LoveMark is not simply what I am but a really what I want go be,…

Designed by cyclists for cyclists

Story by Vespajunkie , Philippines

Shimano bicycle parts are bomb-proof, lightweight and designed by cyclists for cyclists. I still have the Shimano pedals from my first mountain bike which I built in 1999 and have no plans of throwing them away. I will replace them with another pair of Shimano pedals when they finally break on me.

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