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(RED)

(RED) is a consumer movement that raises awareness and money for The Global Fund through partnership with brands to produce (PRODUCT)RED products.

A global initiative

Story by AaronBMiller

Product RED is a global initiative to raise money and awareness in the fight against HIV/AIDS. Product RED is not an actual product, but rather a company that works with other companies to create exclusive RED products. Some of the proceeds of RED products sales go towards The Global Fund, a fund dedicated to fighting…

For purpose

Story by Wassim Kanaan , Australia

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by…

Truly inspired

Story by Jim O'Callaghan , Ireland

This is truly inspired. This is a universal brand – enhancing existing brands, lovemarks or not, with the attributes of lovemarks. Bono and Bobby have created something entirely new – colour your brand red – and it becomes a moral brand – a saviour of people in Africa. The shame that is African Aids, and…

The easiest way to give something back

Story by Leah Naomi Jeffrey , United Kingdom

The RED campaign is that its the easiest way to give something back. Being honest here; I often feel that I should *do more*? The phrase ‘1st World Guilt’ I can totally relate to and now I can do something about it on a daily basis. Through the simple act of buying my fair trade…

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