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Pirelli

Pirelli is a diverse multinational company primarily focused on the production of tyres and cables. The company is based in Milan, Italy.

Power is nothing without control

Story by Roberto Dondi , Italy

Why is Pirelli a Lovemark for me? Probably, because of its being associated to the so-called Italian industrial miracle…the one following the World War II. Baby boomers (as I am) know very well the relationship between birth rates and economic prosperity. My father was actually a blue collar engaged in the automotive industry, so do…

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