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Lovemark (The)

Lovemarks is a marketing technique invented by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. It is featured in the books Lovemarks: the Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution.

Might have now have a lovemark

Story by Michael Watts , United Kingdom

After stumbling across Lovemarks very recently, I can’t believe how I haven’t heard of this before! Lovemarks just embodies & celebrates everything that a company should be. I connect best to brands & companies when I can feel the love, the quality & the attention that went into their work. Whether that be Apple with…

Connects you and I

Story by Chris Lund , New Zealand

Lovemarks are simply brands; yeah right! Lovemarks – the mark of love is an image inspiring and attracting you and I like the well thought through packaging wrapping our consumables and desirables. Globally there are millions of brands but only a few thousand Lovemarks, why? Lovemarks.com has made the global village a portal to the…

I'm in love with Lovemarks

Story by Leopold Ajami , United Arab Emirates

While working in advertising I always thought about the power of emotions for being one of the best way to communicate with consumers. I had always in mind what David Ogilvy said once: “The consumer is not your moron, she’s your wife!” until one day a creative director of Saatchi & Saatchi (Riyadh) gave me…

I can't stop reading it

Story by C A , Ecuador

I found this book in an airport in Colombia, and since then, I have not stoped talking about it and recommending it to everyone I know. Even though I already have it, I asked the bookstore to import it. I love it, everything. The red color of the cover, the designs on every page, the way…

Acknowledging our deep friendship with product

Story by Susan , Australia

It seemed a natural progression to actually nominate the concept itself – for what other notion has generated so much thought about engagement with product and product evocation. What else has pulled us towards acknowledging our deep, daily friendship with product and allowed us to vocalise the consequent joy.

Today's the Day

Story by Martin Sharp , United States

I first became aware of this site because our company is now working with Saatchi & Saatchi for our ads. I’ve had to create some signs for work and have come to understand the whole “Lovemarks” thing. In the course of my job, I’ve made some “Today’s the Day to” verses’. I now know how brands…

Completely deserving of its own Lovemark

Story by Patty K. , Canada

Lovemarks is completely deserving of its own Lovemark. I’m not sure if this can even happen, however, I wanted to shout out a kudos to the concept that started all this positive sharing. I blow a thousand kisses to you.

It inspires me to be loyal to my profession

Story by esther polly , Netherlands

The concept Lovemarks inspires me, because it reminds me why I love communication. It inspires me to be loyal to my profession in times when my creativity is burned out. It inspires me to be loyal to my profession when everybody around me is negative about it. It reminds me to be loyal to my…

Kudos to Mr. Roberts

Story by Simi , United States

Lovemarks is a wonderful creation of Kevin Roberts. It allows us to tell the world what and who inspires us to have “loyalty beyond reason” for them. In the words of Mr. Roberts, “Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever. A…

A sanctuary of free thoughts and opinions...

Story by Paige Traalek , Australia

Lovemarks is an excellent, shall we say, ‘forum’ on the web where people from all over the world can get together discussing the subjects, topics and issues closest to their heart. I found this website a sanctuary of free thoughts and opinions. And I can honestly say my love for this topic is genuine, although…

Lovemarks, you genius website.

Story by Eric Holowacz , New Zealand

Invite anecdotal gushings based in a sense of the real. Take the common and familiar in all its packaging, then tell about the extraordinary. Pour endless consumer elements through the advertising agency filter, and distill a sense of the cultural. Reveal cherished things as real human beings know them. Ignore the sly methodology that captures…