Keds was introduced by the U.S. Footwear Company in 1916 as the first national athletic and lifestyle footwear brand.

Keds look new every year

Story by Megan Reiss , United States

Ah, the classic Keds! A plain white canvas sneaker that has been around so long my beloved grandma wore them when she was young, as did my mother, as did I. What else, when new, looks crisp and appropriate for brunch at the club and then mellows into the most comfortable and casual summer gear…

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