Current Lovemarks Poll
Previous Poll Results
Nov 4 2009 - Loved Previously |
|
|---|---|
I have bought secondhand goods recently. | |
Yes 50% | |
| No 50% |
Oct 20 2009 - Intimacy |
|
|---|---|
Advertising understands my demographic. | |
| Strongly agree 15% | |
| Somewhat agree 47% | |
| Disagree 39% |
Oct 9 2009 - Clean Choices |
|
|---|---|
Eco-friendly cleaning products are: | |
| My only choice. 29% | |
| Products I would buy if on sale. 45% | |
| Too expensive. 26% |
Sep 29 2009 - Likely Purchases |
|
|---|---|
I am more likely to purchase if: | |
| It is recommended by a friend. 50% | |
| It receives a good review online. 15% | |
| I have trialed a sample. 35% |
Sep 14 2009 - Tech Shoppers |
|
|---|---|
Integrating technology with shopping is | |
| Very cool. I'd try it! 68% | |
| Interesting. 22% | |
| A fad. 10% |
Sep 1 2009 - Paying for Premium |
|
|---|---|
Would you pay a premium for your Lovemark? | |
| Yes. It's worth it. 41% | |
| No. Already costs enough, 31% | |
| Depends if they provided more value. 28% |
Aug 20 2009 - Participate! |
|
|---|---|
Advertising that encourages consumer participation is: | |
| An awesome idea 58% | |
| I'm interested 28% | |
| I'm a bit skeptical 8% | |
| Ridiculous 7% |
Aug 5 2009 - Great Creative |
|
|---|---|
Great television commercials have: | |
| Great music 9% | |
| Great imagery 7% | |
| Great story 28% | |
| All the above 55% |
Jul 15 2009 - Utterly Devoted |
|
|---|---|
My devotion to my Lovemark ranks: | |
| High 70% | |
| Average 19% | |
| Low 11% |
Jul 7 2009 - Emotional Internet |
|
|---|---|
How does the Internet connect with you emotionally? | |
| Tells great stories 3% | |
| Keeps me connected to the things I care about 46% | |
| Helps me discover new things 52% |
Jun 16 2009 - Don't Go Changing |
|
|---|---|
Don't tamper with my Lovemark. | |
| Agree 70% | |
| Somewhat agree 19% | |
| Disagree 11% |
Jun 4 2009 - Strong Feelings |
|
|---|---|
Which of these have you felt towards a brand? | |
| Fuming mad 22% | |
| Irritated 28% | |
| Mistrust 25% | |
| Fed up 26% |
May 21 2009 - Never Gonna Give You Up |
|
|---|---|
If you had to give up a Lovemark, which one would be the first to go? | |
| Food 20% | |
| Beverage 20% | |
| Technology 22% | |
| Place 14% | |
| Entertainment 23% |
May 12 2009 - Getting to Know You |
|
|---|---|
Do marketers understand you? | |
| Yes 19% | |
| No 34% | |
| Sometimes 48% |
Apr 29 2009 - Brand Awareness |
|
|---|---|
I get information about brands/products from: | |
| Television 18% | |
| Print 13% | |
| Websites, Blogs, Twitters 44% | |
| Word-of-mouth 25% |
Apr 15 2009 - Supermarket Shopping |
|
|---|---|
My local supermarket needs to be: | |
| More inviting 28% | |
| More efficient 22% | |
| More sophisticated 16% | |
| More innovative 34% |
Mar 27 2009 - Added Value |
|
|---|---|
Brands can provide more value by offering: | |
| Customization 52% | |
| Better quality 38% | |
| More variety 5% | |
| Lower prices 5% |
Mar 18 2009 - Brand Characteristics |
|
|---|---|
I prefer a brand that is: | |
| Famous 19% | |
| Familiar 55% | |
| Futuristic 26% |
Mar 4 2009 - TV Commercials |
|
|---|---|
I enjoy watching television commercials. | |
| Yes 51% | |
| No 37% | |
| Indifferent 12% |
Feb 20 2009 - You Make Me Feel |
|
|---|---|
My Lovemark conveys: | |
| Confidence 30% | |
| Comfort 29% | |
| Security 6% | |
| Excitement 35% |
Feb 11 2009 - Buying Luxe |
|
|---|---|
My next luxury goods purchase will be: | |
| Within the next month 17% | |
| Within the next 6 months 26% | |
| Within the next year 22% | |
| Not important 35% |
Feb 4 2009 - Types of Lovemarks |
|
|---|---|
Your Lovemark is… | |
| A piece of technology 30% | |
| A place 32% | |
| A food or beverage 18% | |
| A type of transport 3% | |
| A person 17% |
Jan 22 2009 - Eye catchers |
|
|---|---|
Products that catch my eye at the supermarket are: | |
| Colorful 54% | |
| Textured 5% | |
| Of unusual shape 41% |
Jan 15 2009 - Lovemarks Appeal |
|
|---|---|
For me, the key factor to Lovemarks is: | |
| Mystery 27% | |
| Sensuality 23% | |
| Intimacy 33% | |
| None of the above 17% |